Strategy and Management

Web solution strategy development is a challenging undertaking that is best done prior to the design stage or as part of a refresh.

Bayleaf has extensive experience and expertise in strategy formulation and implementation.

Inputs into web solution strategy normally include at least:

  • Solution goals and objectives;
  • Customer groups that will use the web solution - and their primary use cases;
  • What the competition is doing;
  • What can be gleaned from a web analytics review - if the solution is already active;
  • Information architecture and functionality needed to efficiently and effectively execute the main use cases;
  • Linkages required of the solution;
  • Technologies available for the solution and what they enable; and
  • Timeframe constraints and budget available.

Sample Case Study

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"The Chung Collection is a physical exhibit which focuses on BC history as it relates to early Chinese settlement, immigration and the Canadian Pacific Railway."

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